Ahhh chocolate, how do we love thee? Let us count the ways.

Well, perhaps there are too many.

But we’ve got 10 great reasons why we love this sweet treat and so do many of you all too.

  1. Chocolate is not only a treat that tastes AMAZING but is also good for you in many ways. Research has shown it to have an effect on lowering cholesterol [link]. This yummy treat also has antioxidants, which are super good for you! Chocolate is loaded with organic compounds that are biologically active and function as antioxidants. These include polyphenols, flavanols and catechins, among others. One study showed that cocoa and dark chocolate had more antioxidant activity, polyphenols and flavanols than any other fruits tested, which included blueberries and acai berries

  2. If you are in the mood to be a bit indulgent, there’s nothing like your favourite chocolate bar to treat yourself. While that expensive pair of high heels might be out of reach and planning an exotic holiday abroad is simply not on your radar - thanks a lot Covid – you can take a break & bite into that chocolatey goodness!

  3. When couples date and fall in love – chocolate is the treat they often exchange the most. Did you know that on Valentine’s Day, people spent £855 million on gifts for their loved one - and that’s just in the UK!

  4. Chocolate simply makes people smile. Whether making a new friend or spending time with someone you’ve known forever, nothing brings out a big grin like passing them a scrumptious chocolate treat – just for them!

  5. Chocolate has been an indulgent treat enjoyed for centuries. Sweet chocolate drinks were drunk [link] by people in both Mexico and Guatemala in as early as 1900 BC. Chocolate was first brought to France by Spanish Conquistadors, and it was quickly reserved for the nobility and upper classes. From Louis XIII to Marie-Antoinette, the kings and queens of France greatly appreciated this hot drink which took the French Court by storm. Known for its fortifying, aphrodisiac and energising virtues, hot chocolate consumption increased over the course of the centuries until it became popularised during the Industrial Revolution.

  6. Chocolate is so much fun that is has inspired not only a theme park but a spa! In Birmingham, you can visit Cadbury World… or if you feel like splashing out, in Hershey, Pennsylvania you can go to Hershey Park, a unique theme park featuring delicious Hershey chocolate treats and goodies. If you’re looking for luxurious extravaganze then why not visit the Hotel Chocolat in St Lucia or if that’s a little out of your price point, then why not treat yourself to willy-wonka-esque spa treatment, The Comforter [link], at Lush Cosmetics which combines a hot chocolate full body scrub followed by a rose serum massage.

  7. This sweet treat makes people so passionate that they will even tempt risking a day in court. Cadbury was banned in 2015 from being sold in the U.S.A., but small stores continued to sell it, knowing that their customers loved the original U.K. chocolate sweets.

  8. Chocolate can be fancy or simple, one of the reasons we adore it. If you’re looking for the “world’s most expensive chocolate bar” then you can’t go wrong with To’ak’s $685 bar of chocolate. To’ak ages its rare cacao beans for four years in a French oak cognac cask, which drives up the price tag. Its rare cacao beans come from a native variety known as Nacional that were on the verge of extinction until Jerry Toth and his business partner, Carl Schweizer, stumbled across a valley in Ecuador that had a few old cacao trees left a several years ago.

  9. Not only can you taste the tempting chocolate on your tongue and let it dance along your taste buds, but you can let your other senses enjoy it as well. Today dark chocolate is a very popular note in quite a few women’s perfumes and fragrances. Indulgent and sweet, sinful and cheeky. The sweet smell of chocolate is one of the most evocative in the world. It brings to mind luscious desserts and addictive treats, warmth and spice. That is why chocolate, or cacao, is a common note in perfumes. But even the most chocolate-loving woman does not want to smell like a chocolate box. Fortunately, unlike what you might expect, adding chocolate does not make the perfume smell like a sugary treat. But rather, chocolate makes a perfume smell warm and earthy, with just a hint of bitterness. Although, in some perfumes, it can bring a slight spiciness. That is why it is usually balanced out with sweeter, lighter fragrances to bring out the best in the chocolate scent and make the perfume smell more complex and interesting.

  10. We’ve talked about how couples often give chocolate as gifts but we should also mention why – there is quite a bit of research & rumour that points to chocolate being an aphrodisiac [link]. Women are more considered to be sensitive to the allure of the cocoa bean than men, so it doesn’t surprise us that many chocolate-themed gifts are focused on being for women. Scientists have found that when someone consumes chocolate, it releases chemicals – one is tryptophan which is part of serotonin, known to help with getting us all in a romantic mood. The 2nd chemical is phenylethylamine which is released into our systems when we fall in love with someone.

These are 10 reasons we can think of, we bet you can think of 10 as well. We’d love to know what yours are, so slide into our DMs on Facebook [link], send us an owl or check out our Contact Us [link] page.

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